SEED – the digital dissemination solution
SEED incorporates three services
1. Digital content creation service
All existing dissemination material is reviewed by Insight’s editorial team. They are specialist science and technology journalists who are experienced at taking complex research information and turning it into material that is accessible to a project’s target audience. Insight offers a number of services to turn research project information into visually appealing digital content including; copy writing, video production, building flash presentations, creating interactive visuals and designing eye catching graphics and images.
2. Content publishing service
SEED offers a purpose built content management system (CMS) where all types of web content including; copy, graphics, video and flash presentations can be uploaded and then published into an easy- to-navigate digital brochure called a SEED. Projects can choose from a range of flexible brochure templates in which the content can be presented. Brochures come with in-built intereactive functionality and integration with social media sites such as Facebook, Twitter and Linkedn. This enables direct communication between research projects and their audiences.
The next development phase of Insight SEED will bring an opportunity for organisations who have set up and published their first SEED brochure to purchase additional SEED publishing licenses so that they can quickly and easily create and administer their own future SEEDs. This CMS has been designed so that an individual with no prior knowledge of digital publishing can administer the system.
3. Content delivery service – The SEED Library www.seedresearchlibrary.com
What makes SEED a real break though in digital dissemination is The SEED Research Library. Once created, your research project SEED is published on this library. Via this library platform your SEED will be disseminated to your target audience and to important decision makers and influencers within research and innovation.
Interested library users can select to ‘follow’ your SEED. This keeps them abreast of your research and innovation updates and developments. As a result you ensure that you are constantly building and interacting with a valuable list of current and future users, collaborators, partners and funders.
By featuring in the SEED Research Library projects benefit from being placed next to other research projects that are exploring similar or complimentary areas of research and innovation – i.e. the library puts research projects in context.
SEED Research Library Benefits:
- Put your research project in the context of what’s going on in research and innovation across Europe
- Build up a list of project ‘followers’ for future communication and collaboration
- Reach a much wider and relevant online audience than ever before
- Find collaboration, partner and funding opportunities
- Take the opportunities to share knowledge and communicate with user groups and audiences of similar projects
- Gather feedback and interact with other projects and users for future research and innovation success
The SEED Library is actively marketed by Insight to ensure an ever growing membership base to benefit each research project it features. Future plans include a SEED Library web application, iPhone and other mobile device applications.