Video Dissemination Case Study
This project was looking to engage with a wide group of stakeholders involved in urban transport solutions to showcase their work in order to encourage adoption of their solutions and future collaboration.
Insight felt video would be the most appropriate medium to covey this message to the widest possible audience. We felt a 6-8-minute film would best showcase the innovations developed by the three-year Niches+ Project, involving interviews with key personnel at the final conference held in London to highlight both the work done in the field as well as outline how the project results can be applied to the urban environment as cities look for sustainable transport solutions.
The tone of the film needed to be authoritative, yet accessible to a wide audience, both those working in the field of urban solutions and those with influence over planners and public sector decision makers.
Insight included interviews with key Niches+ personnel, demonstrations of Niches+ results and examples of the problems Niches+ is seeking to address.
Working with Insight
This whole process involved:
- Script – research and writing
- Planning and storyboarding
- Filming presenters in the studio
- Caption writing
- Sourcing of appropriate music
- Provision of stock footage for illustrative purposes
- Creation of title sequence and credits
- Provision of all sound effects where necessary
- Editing and direction
- Amends before final delivery
- Full marketing back-up and support to maximise the film’s exposure
What the Client thought
Considering a number of factors, Insight came out the strongest in the comparative analysis of different tenders for the final dissemination of the Niches+ project. It is the first time as a professional that I have engaged in the preparation of a video and the experience was positive, thanks to the project leader at Insight and the work of his colleagues. The team mastered the topic really fast and was efficient and discreet in gathering information and relevant footage. Our views and comments were efficiently taken on board in the final editing process as well and we are delighted with the final result.
Ivo Cré, Project Coordinator, Niches+
To find out how Insight can help with a dissemination video for your research project, please get in touch.