The Active Assisted Living (AAL) Programme is a European funding programme for advanced technological innovations that create a better quality of life for older people.
As Europe’s population undergoes a fundamental change in its age structure, with people living longer than ever before, each year AAL’s extensive programme supports and funds projects that address key challenges in developing healthy ageing products that make a real difference to people’s lives.
AAL first came to us in 2011 asking us to help cover their annual AAL Forum in the form of a visually engaging and informative executive summary. Since 2011, annually we have been asked to help produce a number of publications for the programme. They wanted to present themselves as a leading Europe community that is elevating the opportunities an ageing population represents by nurturing projects and aiding their life-cycle on the market.
How we helped
When AAL came to us, we noticed that their work offered an unmissable opportunity to visually capture the abundance of exciting technologies they were funding and we replicated this in the visual identity we created for the AAL publications, placing these impactful innovations at the forefront of the work.
Editorially, we used our expertise to capture the significant progresses AAL projects are making in researching and developing technologies for ageing well. We also presented some of the more technical work of the European framework, policies and exploitation of these health products in a more appealing manner.
Our experienced editorial and design teams work together extremely well, and they collaborated closely, and with AAL, to produce publications that advocate the debates and the successes which epitomise the work of the programme.
Results and future plans
Over the eight years we have been working with AAL, our portfolio has expanded leading us to design a variety of printed and online publications including the AAL Forum Programme, AAL Forum Executive Summary, AAL Success Stories and an AAL Forum Video.
The overall service offered by Insight is extremely professional, with the team offering expertise in all aspects of the editorial and production process for the many publications the company has produced for AAL. This includes everything from content creation through to graphic design and layout services. The graphic design team is innovative, yet careful to ensure the AAL’s brand identity is adhered to in everything they do, while all production matters are dealt with efficiently and with a can-do attitude.