REAPower

Website Development Case Study

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The Brief

Insight has worked with the REAPower project from the very start, devising a variety of dissemination activities from full branding to print leaflets and the project website.

As the work on the site started when there were limited results and outcomes to include in the content, it needed to be simple, but fully scalable. The brief was to make it visually arresting in a multipage format.

Additional functionality was built into the site for adding video, graphical content (an image gallery), while provision was also made for some form of user interaction. Social media functionality was added to meet the project’s marketing objectives as well as help with optimisation.

There was also a need for an internal intranet site for the project members, and this has been built into the site and is accessed through a username and password system. Users are able to upload and download documents and create folders and sub-folders.

”A CMS enabled a scalable, robust, simple to edit platform, functional for data collection & user interaction”

To make the site scalable, robust, simple to edit and functional for data collection and user interaction, the site was built with a bespoke CMS designed to deliver exactly what the project needed. By tailoring it EXACTLY to the project’s requirements it is also secure and robust. Tuition on how to use this was included as part of the overall cost.

The design of this site followed the branding created by Insight and has a strong, visual impact and an engaging interface for navigation.

For effective web communication, choose a specialist research dissemination agency with specific experience in designing websites and online strategies for your sector - Insight.