Niches+

Video Dissemination Case Study

The Brief

This project was looking to engage with a wide group of stakeholders involved in urban transport solutions to showcase their work in order to encourage adoption of their solutions and future collaboration.

Insight felt video would be the most appropriate medium to covey this message to the widest possible audience. We felt a 6-8-minute film would best showcase the innovations developed by the three-year Niches+ Project, involving interviews with key personnel at the final conference held in London to highlight both the work done in the field as well as outline how the project results can be applied to the urban environment as cities look for sustainable transport solutions.

The style

The tone of the film needed to be authoritative, yet accessible to a wide audience, both those working in the field of urban solutions and those with influence over planners and public sector decision makers.

Insight included interviews with key Niches+ personnel, demonstrations of Niches+ results and examples of the problems Niches+ is seeking to address.

Working with Insight

This whole process involved:

Script – research and writing
Planning and storyboarding
Filming presenters in the studio
Caption writing
Sourcing of appropriate music
Provision of stock footage for illustrative purposes

Creation of title sequence and credits
Provision of all sound effects where necessary
Animation
Editing and direction
Amends before final delivery
Full marketing back-up and support to maximise the film’s exposure

What the Client thought

Considering a number of factors, Insight came out the strongest in the comparative analysis of different tenders for the final dissemination of the Niches+ project. It is the first time as a professional that I have engaged in the preparation of a video and the experience was positive, thanks to the project leader at Insight and the work of his colleagues. The team mastered the topic really fast and was efficient and discreet in gathering information and relevant footage. Our views and comments were efficiently taken on board in the final editing process as well and we are delighted with the final result.