Project Partnership Case Study
iNSPiRe is a four-year long, EC-funded project that will see the collaboration of 24 partners across nine work packages from the combined fields of research and development, industry, small business and not-for-profit organizations. The objective of iNSPiRe is to tackle the problem of high-energy consumption by producing systemic renovation packages that can be applied to residential and tertiary buildings. The renovation packages developed by iNSPiRe aim to reduce the primary energy consumption of a building to lower than 50 kWh/m2/year. The packages need to be suitable to a variety of climates while ensuring optimum comfort for the building users.
Work package 9 will be led by research dissemination specialists and publishers Insight (IPL) and the aim is to create a well-targeted, strategic communications package that will identify key users, create social awareness and facilitate collaboration between partners and stakeholders.
Insight will be responsible for developing full corporate brand identity, building and managing the project’s website as well as overseeing the social media strategy, generating press releases, e-bulletins, flyers and visual media.
Insight will work closely with Work Package 1 (Management) to ensure the smooth communication between the partners during the lifetime of iNSPiRE and to deal with any potential IPR issues as well as to facilitate and co-ordinate the final project workshop.
Work Package 9 will also work with Local governments for Sustainability, ICLEI, who will be active in creating a network of local authorities interested in the issues raised by the iNSPiRE project.
ICLEI will be active in generating interest in local authorities and encouraging them to talk to the partners and engage in demo site visits to consider how the solutions developed in iNSPiRE might be applied by them in their own procurement practices in the future.
Working with Insight
So far Insight have produced:
- A website for the project
- A publishable summary
- Brochures and posters highlighting project innovations
- Films explaining about the project and key updates
- Social media accounts and strategy
- Targeted e-Newsletters
- Event support
- Bespoke contacts database development
- Branding and Identity
- Reporting templates
- Targeted Press Releases
- A communications plan
- Articles about key updates in the project featured in Projects magazine
- Full marketing back-up and support to maximise the Projects exposure
What the Client thought
Insight is an extremely valuable partner for the iNSPiRe project. Not only did our dissemination plan score highly with the proposal evaluators, they have created a sophisticated website, researched an invaluable target audience and user group, produced fantastic posters, brochures and other print material and have even made a film.
Roberto Fedrizzi, iNSPiRe coordinator, Eurac