GENESIS
Video Dissemination Case Study
The Brief
This project needed a film made at the start of the project that explained the very complex nature of its ICT solution for the creation of a sustainable information space for environmental monitoring. The target audience needed to be involved stakeholders as well as a wider audience of key users and beneficiaries – the general public. With only a concept to work with and no working models to demonstrate, the film needed a clear and easy-to-follow script delivered with the help of animation, captions and music.
The Style
We wanted to engage with the viewer so used two professional presenters to simply explain the aims, objectives and benefits of the GENESIS project. We used two presenters to add variety to this delivery and by filming in front of a green screen, we were able to add animation and captions as they were speaking to support and enhance the message as well as add variety to the visual experience.
Key to the success of this film is the script and we worked hard to understand the work being done by the project and find a simple way to explain it, without losing sight of its complex nature.
The film tells this complex story in a very engaging way, while this simple approach made it an affordable yet highly effective dissemination tool for GENESIS.
Working with Insight
This whole process involved:
- Script – research and writing
- Planning and storyboarding
- Filming presenters in the studio
- Caption writing
- Sourcing of appropriate music
- Provision of stock footage for illustrative purposes
- Creation of title sequence and credits
- Provision of all sound effects where necessary
- Animation
- Editing and direction
- Amends before final delivery
- Full marketing back-up and support to maximise the film’s exposure
What the Client thought
Considering a number of factors, Insight came out the strongest in the comparative analysis of different tenders for the final dissemination of the Niches+ project. It is the first time as a professional that I have engaged in the preparation of a video and the experience was positive, thanks to the project leader at Insight and the work of his colleagues. The team mastered the topic really fast and was efficient and discreet in gathering information and relevant footage. Our views and comments were efficiently taken on board in the final editing process as well and we are delighted with the final result.